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AUTOMOTIVE CERAMICS MARKET ENTRY


There are plenty of opportunities exist for a new market entrant to the Automotive ceramics market. The global Automotive ceramics market is large in itself, it grows quite dynamically. Currently there are relatively few players in most segments thus competition is limited and margins are high. The share of ceramics use within one vehicle is growing so the relevant market will outperform growth of that of the global automotive market.

There are also barriers to the market entry, such as non-incremental nature of investment needs. Even having other automotive products in production the investment need can be in excess of EUR 50m and it might take some five years until that level of sales revenues are achieved. On the other hand organizational development is needed in the short run.


The full study is available upon request

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